You’d think that being a copywriter, I’d stand by the quote ‘communication is everything’. Don’t get me wrong - I do. But I only understood its true meaning when I began my own self-awareness journey (through therapy, which by the way, I think everyone should go to - there’d be less problems in the world for sure 😉).

Therapy made me realise that knowing how to truly express yourself (and your brand) to others is a superpower. Because when you build up from ‘why?’, you build onto the truth. That’s the reason I love branding from the base up, especially for companies with genuine consciousness towards their impact on the planet, who care about their employees, and want to share their positive contributions with the world. 

I bring that same quest-for-truth attitude to brand writing as I do to my own therapy sessions. I start right from the core by asking ‘why are we doing this?’, answering that question layer by layer until an authentic brand identity is born. 

Want to know more? I love questions. Feel free to email me or give me a stalk on LinkedIn.