Artgoritmo

One of Spain’s most renown publishing houses (‘Editorial Planeta’) launched Artgoritmo, an online print marketplace with low-cost reproductions of original, high-quality art. My creative team and I had to create a social media campaign to promote it; instead, we designed an innovative tool that made art accessible to everyone (and won an award for it!).

CAMPAIGN CONCEPT & IDEA

It’s a proven fact: art has a positive impact on people’s everyday life. But, buying artwork is still considered a luxury only the rich and savvy can afford. So, why not make Artogirtmo’s art accessible to everyone by transforming users’ browsers into an art gallery?

We wanted to prove that art is for everybody and fits everywhere:
in your home, your office and even in your internet browser.

INNOVATION

Check out the Google Chrome extension we designed for Artgoritmo. Every time users open a new tab, they not only view a new masterpiece from a local artist, but also have the chance to buy it.

AWARD

Project: Artgoritmo
Client: Editorial Planeta
Copywriting: Christian Matsumoto, Enya Murphy
Art Direction: Javier Fernandez y Jaume Leis